Brand
Hercule Studio
Hercule Studio is a French brand creating original, design-led sports objects.
Founded in 2023 by Jérémy and Joy, both former high-level athletes, Hercule Studio was born from a shared passion for well-being and graphic object design.
The brand reimagines the world of sport through an innovative approach where emotion and aesthetics take precedence over the purely functional dimension of physical activity.
Each creation embodies the philosophy of "Exercice Beautifully", blending design, creativity and craftsmanship to re-enchant the way we move.
Philosophy
The 4 pillars of Hercule Studio
Symbolics
A strong identity
The founding philosophy: Exercise Beautifully
It's scientifically proven that seeing, touching, or smelling something we like releases feel-good hormones. The therapeutic virtue of beauty is the subject of much research and is believed to improve certain physical and mental conditions. At Hercule Studio, we believe in the power of "Exercise Beautifully" to boost motivation.
The symbolism of the name: Hercule Studio
Hercule Studio was born in the south of France. Bathed in Mediterranean influences, the name "Hercule" draws its origins from the imagination of Greek mythology, populated by aesthetics, dreams, and legends. The demigod Hercules, renowned for his strength, courage, and quest for perfection, reveals his physical and spiritual exploits in the myth of the 12 Labors of Hercules.
The creation of 12 H to convey a complete and immersive universe
Taking up the myth of the 12 labors of Hercules, we imagined 12 variations of "H" symbolizing different territories of expression and research for the brand: creativity, aesthetics, timelessness, know-how, sensoriality, sustainability, desirability, design, well-being, energy, rigor and collective spirit.
Press
